The general public take up cruelty free perfume
Animal rights and cruelty free products have long been marginalised issues, over the past decade though, this is change for the better. Cruelty free perfume is no longer just a concern of vegans and those who pay close attention to animal rights, the issue has gained enough coverage in the mainstream media that it has come to the forefront of most peoples’ minds when they are shopping for cosmetics. In years gone by you could have asked a member of the general public which brands were animal friendly and they would not have knows, nowadays perfumes and other cosmetics actively display this on their packaging meaning it is easier than ever to tell.
This change was not brought about easily however, it required persistent campaigning and petitioning of the government to get companies to abandon their old ways of testing things and animals prior to human usage. The active testing of these takes of products en rabbits and other animals meant that conditions were usually less than ideal and sometimes cruel. Through years of raising awareness from places like schools, Classrooms and at animal related events awareness has been gradually raised to the point where most people will seek out a cruelty free alternative.
Cruelty Free Perfume is easier than ever to find
In order to make any type of product successful it needs to be easy for members of the general public to find out information. Cruelty free perfume endorsement by professional parties now means that manufacturers display this information boldly and proudly on their products if they meet a certain set of criteria. Per fumes in particular were widely tested on animals, this is now no longer the case has scientifically alternatives have been found. There are a number of frequencies is out there that still rely on relatively crude and cruel methods of testing, but these are becoming less and less common.